The Importance of the Internet for a Medical Practice

• Eight in ten Internet users look for health Information (Pew)
• Health info seekers online rose 13% from 2001 to 2002 (Harris)
• 46% of Internet users say they will use the Internet next time they have a medical inquiry. (Pew)
• 67% of Americans expect to find reliable healthcare information online.(Pew)
• People who go online for health information tend to be younger (which fits the profile of frequent Internet users), better educated and more affluent than the general population.(Harris)
• Traffic across the WebMD Health Network reached an average of 25.7 million unique monthly users during the Q4 2005, an increase of 21% over 2004.(WebMD)

Every year millions of patients search for information on medical cosmetic treatments on the internet. Over 60 percent of North American Internet users have searched for diagnostic information online, and one-third searched for medical information before visiting a doctor according to PC Data Online.

Every medical practice and especially every aesthetic medical practice need to have a well designed, easily used web site. A web site can save you both time and money. Potential patients can easily access information about your services, current pricing, and treatment results and educate themselves on aesthetic medical procedures, thus freeing up your time from having to answer those questions on the phone. Your web sit should be designed to drive revenue and facilitate sales of your services as well as your physician grade skin care products.

Read the IAPAM new release: 8 in 10 Use Internet for Health Information

For more information on this program, please contact the IAPAM @
1-800-219-5108 x705