What is Your Big Picture?

As a physician, you want to move away from reducing insurance reimbursements and actually get paid for what you do! I love the analogy of, what if you walked into WalMart and only paid for half of the items you left with? Well, you would probably get arrested! However, this happens to physicians every day. You submit all those forms to insurance companies, and often you are lucky if you get paid for half of them. This is one of the many reasons physicians want to add aesthetic medicine procedures, like Botox, to their medical practices. The nice thing about these procedures is that they are not covered by insurance, and the patient needs to pay cash (debit or credit) when these procedures are done. Read more

Botox Training Program Tips for Physicians

Botox Cosmetic injections are the most popular aesthetic medical procedure performed in the U.S.  However, such market growth has lead to the undesired reality that physicians mistakenly think that all they need to do is hang out a sign and start injecting. The IAPAM now offers doctors these tips for selecting a botox training program.

“Botox is a tool in the physician’s anti-aging arsenal, and patients’ concepts of anti-aging have grown significantly. So its critical that physicians entering this field have comprehensive hands-on botox training,” says IAPAM executive-director, Jeff Russell.   It follows, therefore, that new physicians in the field of aesthetic medicine must receive industry-leading training in facial skin and musculature to ensure the most successful patient outcomes.  These doctors should seek out comprehensive, multi-day programs, that are taught by by board-certified dermatologists acutely familiar with the skin, and the cosmetic use of botox. Read more

IAPAM debunks Top 3 Medical Spa Myths

In today’s economy, and given the growth in accessibility and acceptance of aesthetic medicine procedures, it is very important that practitioners understand: “what is working” and “what is not” in their practices, in order to have a successful and profitable medical spa. Debunking the top 3 “Medical Spa Myths” may be all that is standing in the way of any practice from reaching its fullest potential.

The IAPAM (International Association for Physicians in Aesthetic Medicine) has reviewed its member profiles in order to identify some of the common traits among its most successful medical spas and aesthetic medicine practices. Jeff Russell comments that, “in our research, we have found that 3 myths prevent success in the industry. They are that Read more