IAPAM Helps Physicians Launch Successful Medical Spas

Comprehensive clinical and business training is the best foundation upon which a successful medical spa can be launched in these difficult economic times. To provide the practical clinical and business experience needed to open a medical spa or integrate medical aesthetics into an existing practice, the IAPAM (International Association for Physicians in Aesthetic Medicine) offers the industry’s most comprehensive Aesthetic Medicine Symposium for new medispa entrants. Read more

Aesthetic Practice Startup Workshop Ensures Adding Aesthetic Medicine is a Profitable Option

The IAPAM (International Association for Physicians in Aesthetic Medicine) has developed a groundbreaking new workshop for physicians making an entry into the Aesthetic Medicine arena.  The Aesthetic Practice Startup Workshop provides participants with all the tools needed, including a customized business plan and complementary CD and print materials, to support the profitable addition of aesthetic medicine into their medical practice.

Las Vegas, NV (PRWeb), November 6, 2008 - As part of their very successful Symposium series, the IAPAM has created a one day program to help new entrants into the medispa industry navigate “the often confusing process of creating a successful business plan” for their new venture.  “This workshop is expertly designed for physicians, business managers, and key staff empowered to launch aesthetic medicine offerings within medical practices, comments Jeff Russell, Executive Director of the IAPAM.  By translating the workshop facilitator’s extensive knowledge into a suite of tools and techniques for success, registrants will learn how to avoid the most common pitfalls experienced by many new entrants in aesthetic medicine.

After completing this workshop, participants will leave with a comprehensive business plan for their aesthetic medicine practice. This program will cover all aspects of creating a business plan for a profitable medical spa, including:

•    Financing options for physicians;
•    Target demographics for tailored aesthetic procedures;
•    Developing a menu of treatments and pricing strategies;
•    Establishing aesthetic practice protocols and HR for aesthetic practitioners;
•    Creating an effective marketing plan;
•    Finding the right location;
•    Staffing;
•    Federal and state legal and regulatory issues; and
•    Startup costs and reading financials. Read more

IAPAM’s Top Aesthetic Medicine Books

The IAPAM has compiled this aesthetic medicine book resources section to help physicians find some great cosmetic resources.

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Perhaps one of the leading series’ is Elsevier’s Procedures in Cosmetic Dermatology Series. This series typically combines an illustrative text with procedureal examples on an accompanying DVD.

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Botulinum Toxin (Botox®) presents up-to-the-minute, practical guidance on botulinum toxin injection techniques shaping today’s practice. Succinctly written and lavishly illustrated, it focuses on procedural how-to’s and offers step-by-step advice on proper techniques, pitfalls, and tricks of the trade—so you can refine and hone your skills…and expand your surgical repertoire. You’ll find current, to-the-point guidance on the cosmetic use of the toxin — edited by pioneers in the field, Drs. Jean and Alastair Carruthers. Implement the newest procedures into your practice immediately and confidently—with the outstanding guidance you’ll find in this volume. Read more