Aesthetic Practice Startup Workshop
Program Summary
Presented by the IAPAM, the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice. By utilizing our facilitator’s experience, you will avoid some of the common pitfalls of the aesthetic industry.
After completing this one day session, you will also leave with a business plan for your aesthetic medicine practice. This program will cover all aspects of creating a business plan for an aesthetic medicine practice or medical spa. Here are some of the highlights:
- Financing Options.
- Target Demographics for your Procedures.
- Developing a menu of Treatments and Pricing Strategy.
- Establishing Aesthetic Practice Protocols for your staff(examples included on CD).
- Creating an effective Marketing Plan, including incorporating low-cost internet marketing strategies (search engine optimized web sites and press releases).
- Finding the Right Location.
- Staffing (job descriptions included on CD).
- Federal and State legal and regulatory issues.
- How to Read Financials.
Who Should Attend?
This program is designed for physicians, business managers, and key staff involved with an aesthetic medicine practice or MedSpa.
Program Agenda
We’ve created the following program to guide you through the often confusing process of creating a plan for your aesthetic practice or medical spa:
1. Financing Options
- Should I buy or lease equipment
- SBA and regular loan options
2. Target Demographics for your Procedures:
- Based on your current (or proposed) patient base we’ll create a target demographic profile
- You will learn your target patient’s: age, sex, socioeconomic status, ethnicity
3. Developing a Menu of Treatments and Pricing Strategy:
- After we create a personalized demographic profile, we’ll create the menu of services those patients desire.
- We’ll show you how to find out what to charge for each procedure.
4. Establishing Aesthetic Practice Protocols and HR:
- Many insurance companies are now requiring written procedural protocols, included on the CD is are customizable aesthetic procedural protocols for you to use in your practice or medical spa.
- Aesthetic practice nurse and medical aesthetician job descriptions.
5. Creating an Effective Marketing Plan:
- We’ll give you guidance on the most effective internal and external marketing techniques.
- A CD with examples of effective (and ineffective) print advertising, examples of press releases and other marketing collateral.
- How to utilize the media for publicity (including how to create an effective press release).
- How to create an effective direct mail postcard.
- How to use the internet for a low-cost, but highly effective marketing campaign.
- How to leverage open houses and educational seminars.
- Utilizing Google local ads and AdWords to get patients to your practice.
6. Finding the Right Location:
- We’ll guide you on the best practices for choosing a location for a stand alone aesthetic practice or medical spa.
- Should you integrate it within or practice or open a stand alone medspa?
7. Staffing:
- We’ll review the key positions in a practice/medspa and also include customizable job descriptions.
8. Federal and State Legal and Regulatory issues:
- We’ll review common Federal and State regulations that you need to be aware.
- What you need to know about the Stark Law.
9. Startup Costs and Reading Financials:
- Typical startup costs for adding aesthetics to a practice.You don’t need to be an expert at understanding every type of financial reports, but you do need to understand the health of your business. In order to maintain profitability, there are some key indicators you’re going to need to watch on a regular basis. We’ll help you focus on the most important indicators.
Program Details
When: September 28, 2009, October 26, 2009, December 7, 2009
Where: Gainey Suites Hotel, Scottsdale, AZ
Price: $ 595 members and their staff. $ 995 non-members
Sign-up Today!
Click here for registration form or call 1-800-219-5108 x705 for more information
Cancellation Policy: Once your payment has been received and processed, you will receive an e-mail confirmation. If for some reason you cannot attend the symposium you must give at least 5 days notice to receive a full credit for a future symposium, no refunds will be given. If for some unforeseen the symposium is canceled, you will receive a full refund limited to the registration fees already paid. The IAPAM is not responsible for non-refundable airline tickets, related travel costs, hotel accommodations purchased, or any other out of pocket expense you may incur. Training locations, agendas, and speakers are subject to change.
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[...] groundbreaking new workshop for physicians making an entry into the Aesthetic Medicine arena. The Aesthetic Practice Startup Workshop provides participants with all the tools needed, including a customized business plan and [...]
[...] groundbreaking new workshop for physicians making an entry into the Aesthetic Medicine arena. The Aesthetic Practice Startup Workshop provides participants with all the tools needed, including a customized business plan and [...]
[...] groundbreaking new workshop for physicians making an entry into the Aesthetic Medicine arena. The Aesthetic Practice Startup Workshop provides participants with all the tools needed, including a customized business plan and [...]
[...] For example, what are you going to do if the nail and hair salon starts offering “laser hair removal” at half your price? If you are not getting many referrals from existing patients, what are you going to do about it? These are the types of questions I answer at the IAPAM’s aesthetic practice startup workshop. [...]
[...] For example, what are you going to do if the nail and hair salon starts offering “laser hair removal” at half your price? If you are not getting many referrals from existing patients, what are you going to do about it? These are the types of questions I answer at the IAPAM’s aesthetic practice startup workshop. [...]
[...] by the IAPAM, the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice. This session [...]
[...] of the IAPAM’s curriculm at the Aesthetic Practice Startup Workshop is covering marketing. This is an important part of any successful aesthetic practice or medical [...]
[...] find these items, along with many more covered in both the IAPAM Aesthetic Medicine Symposium and Aesthetic Practice Startup Workshop held in Scottsdale, [...]
[...] One thing you cannot skimp on is training. Not only do all of your medical staff need to be clinically trained. All your staff needs to be trained on how to perform aesthetic patient consultations, and which products go with each service. For example, every IPL photofacial patient should be leaving with broad spectrum sun screen. Otherwise they will reverse the procedures results you just did for them! This material was taken from the IAPAM’s Aesthetic Medicine Symposium and the Aesthetic Practice Startup Workshop. [...]
[...] One thing you cannot skimp on is training. Not only do all of your medical staff need to be clinically trained. All your staff needs to be trained on how to perform aesthetic patient consultations, and which products go with each service. For example, every IPL photofacial patient should be leaving with broad spectrum sun screen. Otherwise they will reverse the procedures results you just did for them! This material was taken from the IAPAM’s Aesthetic Medicine Symposium and the Aesthetic Practice Startup Workshop. [...]
[...] This material was taken from the IAPAM’s Aesthetic Medicine Symposium and the Aesthetic Practice Startup Workshop. [...]
[...] This material was taken from the IAPAM’s Aesthetic Medicine Symposium and the Aesthetic Practice Startup Workshop. [...]
[...] find these items, along with many more covered in both the IAPAM Aesthetic Medicine Symposium and Aesthetic Practice Startup Workshop held in Scottsdale, Arizona. Jeff [...]
[...] These comments were taken from the IAPAM’s Aesthetic Startup Practice Workshop. [...]