The results of the International Association for Physicians
in Aesthetic Medicine’s (IAPAM) 2007 Aesthetic Medicine Consumer
Study gives
physicians an unprecedented insight to what women desire when choosing
aesthetic medicine procedures. Not surprisingly, of the women surveyed,
most feel that non-physician owned medical spas are unsafe.
Las Vegas, NV (PRWeb), April 18, 2007 – The IAPAM’s
2007 Aesthetic Medicine Consumer Study gives physicians the necessary
facts to decide whether or not to add aesthetic procedures to their
traditional practice. The study surveyed women across the U.S., ages
21-60 on their perception of various aesthetic medicine procedures.
As an apparent reaction to the unregulated medical spa industry,
78% of women rated medical credentials as very important when choosing
an aesthetic treatment provider. “The results clearly indicate
most women are concerned about their safety when choosing aesthetic
procedures, which is a huge opportunity for physicians who wish to
expand their practice with aesthetic treatments,” says Jeff
Russell, Executive-Director of the IAPAM.
The results of the full study serve as a basis for much of the content
for the upcoming IAPAM’s Aesthetic
Medicine Symposium. The
Study took place during March 2007, so it is the most current information
available on aesthetic medicine. The results give the members of
the IAPAM unprecedented insight to what aesthetic procedures the
public actually wants, what concerns them the most, and how they
choose an aesthetic practitioner.
Another interesting find was that most women surveyed prefer to
have cosmetic medical treatments in a medical environment versus
a spa-like environment. “It was surprising to find that women
don’t want cosmetic treatments done in spas; this again shows
physicians the demand exists for them to incorporate aesthetic procedures
into their practices,” says Russell.
The goal of the study was to provide guidance for the physician
members of the IAPAM who are interested in integrating aesthetic
medicine procedures, into their practice. “Most physicians
are tired of declining reimbursements and increasing work hours,
and have considered adding aesthetic medicine procedures including
Botox® and dermal filler injections, laser hair removal, leg
vein treatments, physician-directed skin care products and medical-grade
chemical peels to their practice. This study is the first to confirm
consumer demand exists and that the public wants most of these procedures
done by a physician, ” says Russell.
With safety and medical credentials seen as key factors when choosing
aesthetic procedures, it appears physicians are the natural choice.
For more information regarding the IAPAM 2007 Aesthetic Medicine
Consumer Study, please contact the IAPAM at 1-800-219-5108, or visit
www.theiapam.com/study.
About the International Association for Physicians in Aesthetic
Medicine (IAPAM)
The International Association for Physicians in Aesthetic Medicine
is a voluntary association of physicians and supporters which sets
standards for the aesthetic medical profession. The goal of the association
is to offer education, ethical standards, credentialing, and member
benefits. IAPAM membership
is open to licensed medical doctors (MDs), and doctors of osteopathic
medicine (DOs).
The IAPAM puts on a 2 day Symposium which provides the most current,
comprehensive aesthetic medicine training program for today’s
leading physicians. The Symposium combines clinical hands-on training
of the most profitable advanced skin care procedures with proven
strategies to successfully integrate aesthetic medical procedures
into your practice. More information on the Symposium: http://www.aestheticmedicinesymposium.com
CONTACT INFORMATION:
Jeff Russell
1-800-219-5108 x705
International Association for Physicians in Aesthetic
Medicine (IAPAM)
http:// www.iapam.com
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More Information: http://www.prweb.com//releases/2007/4/prweb519356.htm
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